In the early 70s, the Japanese clock manufacturers Seikosha and Citizen once tied on the market, then the Casio and Sanyo company enter the market, this makes themarket share of Seikosha fall suddenly and threaten its survival and development. In order to retain the market share, Seikosha dares to meet the challenge, from 1974, Seikosha widely collect competitor intelligence and systematically analyzed in time to develop competitive strategy and measures. Year after year, with the persistence and unremitting efforts, Seikosha finally retakes the market share it once had, and obtain a long-term existence and development.
Seikoshatake the following approach to develop competitive intelligence: The first is to grip competitor's information ; The second is to track the competitions’ process, process and analysis of intelligence in chronological order, make it form the dynamic competitive intelligence system, and reflect both the opponent's competitive strategy and predict product price trends. Its specific way is to turn daily information that they collect to “ Daily intelligence”, filter the content of the “Daily intelligence”, and processed it into “Intelligence per month”, on the basis of “Intelligence per month” , processed it into “Annual intelligence ”, according to the “Annual intelligence ” to develop the enterprise competition strategy next year. The fact showed that the competition of the victory and defeat was changing all the time, those who can grasp the aircraft, rely on the intelligence analysis of dynamic system to formulate and adjust competitive strategy can get the competitive advantage.
Seikosha’s approach is to follow the characteristic and regularity of the dynamic and competitive intelligence system . They master competitors’ competitive strategy and action in a timely manner, and develop a corresponding competitive advantage strategy target and measures through analysis and research, so as to improve and maintain their competitive advantages, seize and occupy the watch market.